Digital marketing for healthcare clinics in Ireland.
Cóir Digital looks after your online presence so you can focus on your patients - honestly, affordably, and without the nonsense.
Turn searches into booked appointments.
Patients don't ask around like they used to. They search, they compare, and they book whoever looks most credible. Cóir Digital makes sure that's your clinic by helping you get found, build trust, and turn that traffic into actual bookings.
Three services that reliably bring more patients through your door.
A website that earns trust, a Google presence that ranks, and ads that show up when it matters most. Three channels. The ones that work, not the ones that pad out an invoice.
Website Design
A clean, fast website built around your clinic, your services, and your location. Designed to look credible on any device and make it easy for patients to book.
Local SEO
Get your clinic to the top of Google Maps and local search results. For most clinics, this is the single most cost-effective way to fill your diary.
Google Ads Management
Targeted ads that that show your clinic first when patients are actively searching. Results within days, with every euro tracked and accounted for.
"Cóir" means "fair" in Irish. It's not just a name - it's how every decision gets made.
Get in touchHealthcare clinics only.
I only work with private healthcare clinics in Ireland. That means I understand your patients, your services, and what actually gets people to book.
Priced for clinic margins, not agency profits.
Every euro you spend on marketing needs to earn its way back. Pricing is simple, transparent, and built around what small clinics can actually afford.
Honest advice, even when it costs me.
The goal is a long-term relationship built on trust, not a short-term invoice. If you don't need Google Ads, I'll say so. If your website is grand and SEO is the better investment, that's what I'll recommend.
About Cóir Digital.
I'm Cormac, a digital marketing consultant from Cavan. I started Cóir Digital because I kept seeing the same thing: Irish clinics doing brilliant work, with an online presence that often did not reflect it.
When you work with Cóir Digital, you work directly with me. Not an account manager, not a junior, not a chatbot. Just someone who knows you and your clinic and can get things done without the nonsense.
Your clinic does work that matters. So everything here is built around that: honest pricing, flexible terms, and a focus on what actually fills your diary.
Four signs we're the right fit.
- 01
Google isn't sending you enough patients.
You serve a local area, you're good at what you do, but your diary has gaps. People are searching for what you offer. They're just not landing on your site first.
- 02
Every euro of marketing needs to earn its keep.
You're not looking for "brand awareness" or vanity metrics. You need marketing that leads directly to booked appointments, and clear proof that it's working.
- 03
You want a specialist, not a jack of all trades.
Most agencies will take on anyone. I only work with healthcare clinics in Ireland, so I can understand your patients, your services, and how people find and choose a clinic.
- 04
You'd rather hear the truth than a sales pitch.
You don't want someone telling you that you need everything. You want someone who'll tell you what's actually worth doing, and what isn't. That's how I work.
What your clinic gains.
A diary that fills itself.
Steady enquiries every week, without relying on word-of-mouth alone.The visibility that counts.
Patients nearby find you before they find the competition.A website worth landing on.
A site and Google profile that reflect the quality of care you deliver.The right patients, not just any.
More enquiries from people searching for exactly what you specialise in.
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Your questions answered.
I know clinic margins can be tight, so pricing is simple and affordable. Website design starts from €150/month on a subscription, or there's a one-off option if you'd rather own it outright. Local SEO starts from €250/month and Google Ads management from €200/month. Most single-location clinics don't need to spend more than a few hundred a month to see a real difference.
The honest answer is it depends. Google Ads can start bringing in enquiries within the first couple of weeks because you're paying to be at the top of search results straight away. SEO is different. It's a longer game, and most clinics start seeing a real difference after two to three months. I'll always be upfront about what to expect before we start so you know what you're getting into.
I know that committing to a contract when you're not sure what the results will be can feel like a risk. Website subscriptions have an 18-month minimum because there's a real cost to designing and building the site, and the subscription is how that gets spread out. But everything else is month to month. If it's not working for you, you can stop. I'd rather keep clients because the work speaks for itself.
No, it depends on where your clinic is at. That said, I'd recommend local SEO for almost every clinic I work with. Being visible on search engines is the foundation everything else builds on. If your website is outdated or letting you down, that's usually the place to start. And if you need more bookings quickly, Google Ads can fill gaps in the diary while the longer-term stuff kicks in. The free review will show what makes sense for you.
The way people search is changing. But a strong online presence works no matter where someone is looking. The work I do helps your clinic show up across Google, ChatGPT, Perplexity, or whatever comes next. It's something I follow closely and factor into the work I do.
You'll get a monthly update in plain English, including a short Loom video where I walk you through where your enquiries are coming from, what's changed, and what I'm working on next. A lot easier to follow than a spreadsheet. If something doesn't make sense, just ask.
Getting started is straightforward.
No sales calls, no 30-page proposals. Just an honest look at where you stand and what would make the biggest difference.
I take a free look at your online presence.
Your website, Google Business Profile, local rankings and any current ads. We'll tell you what's working and where the quick wins are.
We agree on the right plan.
I'll recommend only what will make a real difference and explain what to expect in terms of results and timeframe.
I get to work and keep you in the loop.
I handle everything and send simple, regular updates on enquiries, sources and visibility. No jargon, no surprises.
You see more of the right patients.
Patients in your area, searching for what you treat, start finding your clinic. You can see exactly where each enquiry came from.