Local SEO for healthcare clinics in Ireland.
Most patients search online before they book an appointment. Local SEO is how your clinic shows up in those results, and how it stays there. From €250/month.
Patients are searching for exactly what you offer. They're just not finding you.
Right now, patients near your clinic are searching for exactly what you treat. They'll find a handful of results, pick one, and book. The clinics they're choosing aren't necessarily the best in your area. They're just the ones that are visible.
If your clinic isn't showing up, those patients don't know you exist. A clinic with a well-optimised Google presence will consistently rank above a better one that hasn't thought about any of this. That's the gap that local SEO closes.
Rankings that get stronger over time.Getting your clinic to the top of Google Maps and local search.
Local SEO works across a few things at once. Your Google Business Profile, your website, your reviews, and how consistently your clinic appears across the web all feed into where you rank. When these are in good shape, they compound.
It takes a few months to build but once your rankings are established, your clinic shows up wherever patients are searching: Google Maps, organic results, and AI tools like ChatGPT. A well-built local presence covers all of them.
- Get found on Google Maps, organic search, and AI search.
- Stop relying on word of mouth to fill your diary.
- Bring in new patients consistently without paying for every click.
- Build a presence that keeps working even when you're not thinking about it.
Get found on Google Maps, organic search, and AI search.For most healthcare clinics in Ireland, local SEO is the most cost-effective way to bring in new patients consistently. Here's how to tell if it's the right starting point for you.
It's worth a conversation if any of these sound familiar.
You're not showing up in Google Maps for your area.
If your clinic isn't in the map pack for your town, patients are defaulting to whoever is. The majority are not looking further.
Most of your new patients still come through word of mouth.
Referrals are great but they have a ceiling. Local SEO puts you in front of people who are actively searching but have never heard of you.
You're watching a competitor grow and you're not sure how.
A clinic that is half as good as yours can outrank you every single day simply because they got their online presence in order.
Everything that goes into ranking your clinic locally.
- 01
Google Business Profile management.
Often the first thing a patient sees. I'll optimise it, choose the right categories, and keep it updated.
- 02
Local keyword research.
I identify the exact terms your patients are searching for in your area before anything is written or changed.
- 03
On-page content and technical SEO.
The right headings, structure, and keyword targeting across your pages. Technical issues get fixed too.
- 04
Citation building and cleanup.
Your name, address, and phone number needs to be consistent everywhere online. I'll audit, fix, and build where it matters.
- 05
Competitor analysis.
I look at what the clinics ranking above you are doing and where the gaps are that you can step into.
- 06
Link building.
Relevant links from local directories, healthcare organisations, and local press. No shortcuts. Links built to last.
- 07
Review strategy.
A simple process to help your team collect more reviews consistently without it becoming a chore.
- 08
Monthly reporting.
A plain English update every month covering rankings, profile views, calls, and what I'm working on next.
What's different about working with Cóir Digital.
You deal with one person from start to finish.
You work directly with me. I know your clinic, your area, and your local competitors because I'm the one tracking them every month.Healthcare clinics in Ireland are all I do.
Every client I have is a private healthcare clinic in Ireland. I already know how your patients search and what gets them to book.Honest advice, even when it costs me.
My goal is to point you towards what will actually make a difference, not to sell you a package and leave you wondering.If it's not working you can walk away.
There's no long-term contract. I want you to stay because the results are there, not because they're stuck.
An investment that pays for itself.
I know margins are tight and the pricing is set with that in mind. €250 a month has to make sense for a business with real overheads. There's no setup fee and no contract, so you're not taking a big swing. A few extra patients a month from search covers it with room to spare.
From €250/month
Where you land in the range depends on how competitive your area is and how many locations you have. Single-location clinics in smaller towns are at the lower end.
No setup fees
No upfront costs and nothing to pay before the work starts. The monthly fee covers everything from day one.
No long-term contract
Month to month, no minimum term. I want you to stay because the results speak for themselves, not because you're locked in.
What the first few months actually look like.
No lengthy back-and-forth or unnecessary meetings. Here's exactly what happens after you get in touch.
- 01
Free review.
I'll look at your rankings, your Google Business Profile, your website, and what your local competitors are doing. You'll get an honest picture of where you stand before anything starts.
- 02
Foundations.
The first month is about getting the fundamentals right. Business Profile optimised, on-page structure updated, citations cleaned up, keyword targeting locked in. This is what the rest is built on.
- 03
Ongoing work.
From month two I'm monitoring rankings, updating content, building citations and links, and adjusting based on what's working. Consistent attention is essential.
- 04
Monthly check-in.
At the end of each month you'll hear from me. A short update on your rankings, profile performance, enquiry sources, and what I'm focusing on next.
Frequently asked questions.
1. How long does local SEO take to work?
Most clinics see meaningful improvement after two to three months, with results building from there. The timeline depends on how competitive your area is and the state of your current online presence. I'll give you a clear picture of what to expect before anything starts.
2. Do I need a new website before starting SEO?
Not always. If your site works properly on mobile and is reasonably well built, there's usually enough to work with. If something is actively holding your rankings back, I'll tell you what it is and what the options are.
3. What's the difference between local SEO and regular SEO?
You don't need to rank nationally for "physiotherapy". You need to show up when someone in your town searches for one. Local SEO focuses on exactly that. The goal is to get your clinic into the Google Maps pack and local results for your area.
4. What happens if I want to cancel?
Local SEO is month to month with no minimum term. If it's not working for you, you can stop at any time. Any improvements made to your Google Business Profile, website, and citations stay in place after we part ways.
5. Will you manage my Google Business Profile?
Yes, and it's one of the most impactful parts of the service. Your Google Business Profile is often the first impression a potential patient gets of your clinic. It's included in the monthly fee.
6. Do I need Google Ads as well?
Not necessarily. SEO takes a few months to build momentum. If your diary has gaps now, ads can help in the short term while rankings take hold. Whether that makes sense depends on your situation.
7. What about AI search? Does local SEO still matter?
Yes. When someone asks ChatGPT or Google's AI overview to recommend a physio nearby, those tools pull from your website, your Google profile, and your reviews. The same work that helps you rank in traditional search helps you show up there too.
8. How much of my time will this require?
Very little. Once the initial setup is done, the monthly work runs without you needing to be involved. Occasionally I'll ask for something such as a new photo, a note on a new service, access to your Google account etc. You'll hear from me at the end of each month with a short update.
